Leveraging Product-Led Growth for Your Sales-Led SaaS

Let’s talk about the risks, challenges, and first steps you can take.

Apr 17, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

31:26

Overcoming the top SaaS customer research objections

No, you don’t know your customers well enough, & yes, you do have time to fix it

Apr 2, 2024 • 

Claire Suellentrop

 and 

Georgiana Laudi

35:14

March 2024

How to run customer interviews that unlock growth for your SaaS

The customer interviewing deep-dive you were waiting for.

Mar 19, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

26:35

Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2)

Mapping the customer experience to set KPIs

Mar 5, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

19:56

February 2024

Why Customer-Led KPIs Are Your Growth Engine

How and why to tie your team’s success to customer value.

Feb 27, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

23:15

Unlocking scale with strategic customer segmentation

Learn when and how to use ICPs, personas, and Jobs-to-be-Done – so your team can send the right message to the right person at the right time with…

Feb 21, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

Customer Segmentation: How Successful SaaS Teams Unlock Scale

How & when to use ICPs vs. Personas vs. Jobs-to-Be-Done

Feb 13, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

26:48

How 2 SaaS companies went from competitor-obsessed to customer-obsessed

How do you set apart your SaaS solution in a crowded market? Talk to happy customers to find your competitive advantage and the segment you can…

Feb 8, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

January 2024

The key to differentiating your SaaS in a crowded market

Drawing on real-world examples from our work, we share practical advice on how to switch from being competitor-obsessed to customer-obsessed.

Jan 30, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

34:40

4 powerful tactics to build resilience and profitability this year

SaaS leaders are being forced to think about efficiency more than ever. In this episode, we unpack tactics to lower CAC and grow revenue through your…

Jan 23, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

1

Relying on your ‘top of funnel’ is a mistake you can’t afford in 2024

In this episode, we dig into building resilience to the top of funnel challenges facing SaaS right now.

Jan 16, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop

42:29

Breaking free from copycat marketing tactics: 3 lessons learned

How customer insights transformed Stillio’s positioning and helped them stop guessing about who their best customers were.

Jan 9, 2024 • 

Georgiana Laudi

 and 

Claire Suellentrop